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This web site thepotionlady.com has the following on the web site, "Welcome to The Potion Lady where exquisite." We saw that the website also said " Tools of magick are witch-crafted in sacred." It also said " Space, under ancient oaks and old growth giants. The Potion Lady specializes in wonderous, magickal things,. And fabulous customer service! Crafted spell and altar candles. Dressing oils and anointing oils. And-blended loose herbal incense and cones for ritual an. Ing crystals, crystal salts,." The header had witchcraft supplies as the highest ranking optimized keyword. It is followed by pagan supplies, occult supplies, and ritual supplies which isn't as ranked as highly as witchcraft supplies. The next words thepotionlady.com used was pagan candles. wiccan candles was included but might not be seen by search crawlers.